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Ardent is the leading designer and manufacturer of freshwater fishing reels and Reel Care products and accessories. Made by fishermen for fishermen, the design of every Ardent reel and Ardent accessory is the result of input from professional anglers that are members of Team Ardent.

Located in St. Louis, Missouri, Ardent is proud to be an American owned and operated company. The company was founded on the principle of creating high performance fishing reels that can endure the test of time.

With that in mind, every Ardent reel is hand assembled and performance tested prior to shipment. Each Ardent reel is also backed by the industryís best 3-year warranty to ensure years of great performance.

Ardentís latest and greatest product releases include:
  • Edge series ( Elite, Tour, Inshore Pro, Pro, FOF Tournament, Tournament) with Drag Tracking Technology

    The patent pending "Drag Tracking Technology" system on the new Ardent Edge Reels allows the level wind eyelet to track in parallel with the line location on the spool as line is being pulled from the reel in drag mode. This reduces the chance of line break on large fish by eliminating the sharp angles caused by the level wind eyelet being out of sync with the line location on the spool in drag mode as is the case on all other reels

  • Reel Butter Oil Grease and Reel Kleen Degreaser, Ardentís #1 rated synthetic lubricants
  • Reel Butter Bearing Lube and Line Butter Conditioner
  • Rigger, a complete fishing multi-tool
  • SmartCull, a two-stage culling system to manage fish in your livewell during fishing tournament situations
  • The Reel Kleen Cleaning Kit, a one of a kind tackle boxed sized container that comes complete with all reel maintenance products.
  • Reel Guard, a corrosion inhibitor for fishing tackle
Since the company originated in 2003, Ardent has been committed to offering the highest quality reel with expert craftsmanship only a fisherman can appreciate. Try Ardent reels, Reel Care products and accessories, and experience better performance and durability. Choose Ardent. Choose victory.