Welcome to Ardent - The Fastest Growing Name in Fishing.

Ardent is home to the most innovative casting and spinning reels, the No. 1 rated reel care products and the biggest names on the water.

And we are proud to be the only manufacturer of freshwater fishing reels, reel care products and accessories that are Made in the USA.

Chad Brauer claimes his first Bassmaster Open title with the Ardent XS1000 reel and the Denny Brauer Signature F700 Flip-N-Pitch reel

Congratulations Chad Brauer!
Ardent Angler Chad Brauer claimed his first Bassmaster Open title at the Red River Tournament in Louisiana June 4-6, 2010. Chad Brauer mastered the territory with the Ardent XS1000 reel and the Denny Brauer Signature F700 Flip-N-Pitch reel. He weighed in at 56-14, smoking the runner-up by more than 16 pounds. Read more about Chad's victory.